What's the objective now?

What’s the objective now?

Real Life Cover is gaining real momentum.

This proposition is being driven forward by the complete conviction of Tom Baigrie, backed by the retail reputation of LifeSearch. Throughout its development, the very best actuarial advisers have been fully engaged. We believe that the Real Life Cover market will be attracting significant annual premiums within the space of a few years.

Given the size of this potential, we do not believe that any one partner with sole exclusivity could give the product the impact it deserves and needs. We are therefore looking to select several insurers to develop and launch Real Life Cover. We are looking to select insurers to target the multi-tied and whole-of-market intermediaries, and to target the banc assurance and single tied sales channels. Some companies may wish to target both segments. All will be able to call on the absolute commitment and proven marketing and communications strength of Tom Baigrie and his team.